CASE STUDY:

FARMVILLE 2: COUNTRY ESCAPE

LAUNCHING THE FIRST MOBILE FARMVILLE PRODUCT

FarmVille is still able to attract tens of millions of users each day. But Zynga, the originator of the FarmVille brand, was slow to adapt to the multi-screen, always-on mobile revolution. The company needed to take charge again, leading the category in mobile devices.

Strategy: FarmVille Anywhere

BLT developed a creative experience showing users they could play anytime, anywhere. The campaign kicked off by seeding our narrative in social and digital, amplifying in culture through events, and culminating in a national broadcast buy. 

PLAY VIDEO

CASE STUDY: FARMVILLE 2: COUNTRY ESCAPE

BLT CREATED SOCIAL COLLATERAL, DIGITAL BANNERS, PRINT ADS, APP STORE ART AND RADIO SPOTS, OUTDOOR BILLBOARDS, TV SPOTS AND IN-CINEMA MEDIA.
SOCIAL COLLATERAL OFFERED PRO TIPS AND INSPIRATIONAL QUOTES. AS A TIE-IN TO REACH OUR DESIRED AUDIENCE, COUNTRY ICON JENNIFER NETTLES APPEARED IN A SERIES OF RADIO AND DIGITAL SPOTS TO CROSS PROMOTE HER DEBUT SOLO ALBUM.
USER ENGAGEMENT CONTINUED THROUGH FACEBOOK QUIZZES AND FARMVILLE TO TABLE COOKBOOK WITH THE BEST USER-SUBMITTED RECIPES.
WE BROUGHT THE VIRTUAL FARM TO LIFE BY EXECUTING AND MANAGING EVENTS AT THE TRIBECA FILM FESTIVAL.
CASE STUDY:

ESQUIRE NETWORK

NBC Universal, to launch their new cable channel Esquire Network, selected BLT+ to develop the initial brand communications needs to interest and attract audiences in an already hyper-cluttered TV environment.

Strategy:

BLT+ developed a campaign to position the new Esquire Channel as every man’s mentor; his older and wiser friend who could help him understand an important truth: ‘We only get a certain amount of time on this planet; there’s only one chance to truly live. So make the most of it.’

We developed a multi-touchpoint campaign that brought to life the idea of being your best, making the most out of life, and experiencing all that is out there.

Our creative concepts showed aspirational scenes of men living life to the fullest – from bucket list stunts like base jumping to the fine arts of wine and cooking, we showed men how Esquire Network can allow men to live the well lived life.

CASE STUDY: ESQUIRE NETWORK

CASE STUDY:

AMAZON KIDS

LAUNCHING A NEW KIDS PLATFORM WITH THREE ORIGINAL SHOWS

Amazon launched their newest original programming venture, Amazon Kids, with the premiere of three original shows, Tumble Leaf, Creative Galaxy and Annedroids. In an incredibly competitive and crowded kids program marketplace, Amazon Kids stood out with its mix of play and discovery designed by leading educators as a means to promote lifelong learning. The challenge was to create a cohesive campaign promoting the individual shows, while simultaneously building affinity for the overall Amazon Kids brand.

Strategy: Extend Amazon’s trusted brand image into children’s programming

BLT created and executed colorful print campaigns, vibrant and funny AV spots, eye-catching digital ads and social graphics for the three shows. All creative was tied to Amazon’s underlying message of lifelong learning, ensuring a cohesive campaign. Amazon used all the creative on its Amazon Kids social channels to further build the brand and establish an engaged online community of moms and dads.

CASE STUDY: AMAZON KIDS

TUMBLE LEAF
CREATIVE GALAXY
ANNEDROIDS
SOCIAL CREATIVE
BLT is an independently owned advertising agency founded in 1992, with long-term business relationships based on exceeding our clients' expectations. Our focus has always been the work, the people who create it, and the people we create it for.

We are a community of over 200 passionate artists, strategists and technologists, bound together in a quest to engage and inspire consumers.

After more than 20 years of entertainment marketing, we understand the power of story to influence and motivate consumers, and create an emotional connection between them and your brand.

BLT+ specializes in placing brands at the intersection of technology, commerce and culture. Building content marketing programs that connect, inspire, and promote people to take action in the evolving, always-on multi screen marketplace.
OUR CAPABILITIES
  • STRATEGY
    • Brand Development and Positioning
    • Competitive Analysis
    • Campaign Planning
    • Digital/Social Strategy
    • Media Consulting
  • CREATIVE
    • Key Art Development
    • Brand Identity Development
    • Advertising
      • Broadcast
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    • Movie Trailers and Teasers
      • Main Title Sequences
      • Show Openings
    • Social Creative
    • Digital & Mobile Experiences
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    • Experiential
  • PRODUCTION
    • Illustration and 3D Modeling
    • Logo Development and Animation
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