CASE STUDY:

NETFLIX

FIGHTING FOR AUDIENCE PASSION AND LOYALTY IN A FRAGMENTED LANDSCAPE OF DISTRIBUTION OPTIONS.

The Kids programming marketplace is an incredibly important space for Netflix, in terms of customer acquisition, engagement and retention. The competitive landscape is crowded and complex: Cable MSOs, Satellite providers, and the new wave of streaming options including Hulu, Amazon, HBO GO, and others. Netflix has to take the lead in kids programming distribution.

Strategy: Make it Easy for the Parents to Say Yes

BLT realized the importance of promoting all Netflix Kids many benefits, while emotionally underscoring the safe viewing environment that Netflix for Kids offers parents. We wanted to empower kids to make their own choices, while parents never have to give up their ability to control what their kids see. : Parents in control, kids in command.

CASE STUDY: NETFLIX

FIGHTING FOR AUDIENCE PASSION AND LOYALTY IN A FRAGMENTED LANDSCAPE OF DISTRIBUTION OPTIONS.
CASE STUDY:

ESQUIRE NETWORK

NBC Universal, to launch their new cable channel Esquire Network, selected BLT to develop the initial brand communications needs to interest and attract audiences in an already hyper-cluttered TV environment.

Strategy:

BLT developed a campaign to position the new Esquire Channel as every man’s mentor; his older and wiser friend who could help him understand an important truth: ‘We only get a certain amount of time on this planet; there’s only one chance to truly live. So make the most of it.’

We developed a multi-touchpoint campaign that brought to life the idea of being your best, making the most out of life, and experiencing all that is out there.

Our creative concepts showed aspirational scenes of men living life to the fullest – from bucket list stunts like base jumping to the fine arts of wine and cooking, we showed men how Esquire Network can allow men to live the well lived life.

CASE STUDY: ESQUIRE NETWORK

CASE STUDY:

DOLBY ATMOS

LAUNCHING A NEW MULTI-MILLION DOLLAR CINEMA TECHNOLOGY TO THREE DIFFERENT TARGET AUDIENCES.

Dolby launched a new cinema audio platform that surrounded the audience with a targeted, controlled sound experience and immersing them in a 360-degree, 3-dimensional environment. In order to get more filmmakers to produce films using their technology, Dolby needed to achieve awareness and demand from filmmakers, studios, theaters and audiences. The challenge was demonstrating the immersive sound experience, without using sound.

Strategy: Immersion

The screen is always in front, but with sound so strategically engineered and delivered, Dolby Atmos provides a theatrical experience unlike any other, allowing you to ‘hear the whole picture’.

To promote the superior sound of Atmos, BLT tapped into another sense, and showed the audience what it’s like to be fully surrounded in the film experience.

We developed the creative experience based on the iconic movie theater seat. Instead of its normal place in the theater, ads showed the seat as the centerpiece of various scenes, demonstrating the immersive experience Dolby Atmos provides to moviegoers.

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CASE STUDY: DOLBY ATMOS

LAUNCHING A NEW MULTI-MILLION DOLLAR CINEMA TECHNOLOGY TO THREE DIFFERENT TARGET AUDIENCES.
BLT is an independently owned advertising agency founded in 1992, with long-term business relationships based on exceeding our clients' expectations. Our focus has always been the work, the people who create it, and the people we create it for.

We are a community of over 200 passionate artists, strategists and technologists, bound together in a quest to engage and inspire consumers.

After more than 20 years of entertainment marketing, we understand the power of story to influence and motivate consumers, and create an emotional connection between them and your brand.
OUR CAPABILITIES
  • STRATEGY
    • Brand Development and Positioning
    • Competitive Analysis
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  • CREATIVE
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  • PRODUCTION
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