FARMVILLE 2: COUNTRY ESCAPE
LAUNCHING THE FIRST MOBILE FARMVILLE PRODUCT
FarmVille is still able to attract tens of millions of users each day. But Zynga, the originator of the FarmVille brand, was slow to adapt to the multi-screen, always-on mobile revolution. The company needed to take charge again, leading the category in mobile devices.
Strategy: FarmVille AnywhereBLT developed a creative experience showing users they could play anytime, anywhere. The campaign kicked off by seeding our narrative in social and digital, amplifying in culture through events, and culminating in a national broadcast buy.
CASE STUDY: FARMVILLE 2: COUNTRY ESCAPE
BLT CREATED SOCIAL COLLATERAL, DIGITAL BANNERS, PRINT ADS, APP STORE ART AND RADIO SPOTS, OUTDOOR BILLBOARDS, TV SPOTS AND IN-CINEMA MEDIA.
SOCIAL COLLATERAL OFFERED PRO TIPS AND INSPIRATIONAL QUOTES. AS A TIE-IN TO REACH OUR DESIRED AUDIENCE, COUNTRY ICON JENNIFER NETTLES APPEARED IN A SERIES OF RADIO AND DIGITAL SPOTS TO CROSS PROMOTE HER DEBUT SOLO ALBUM.
USER ENGAGEMENT CONTINUED THROUGH FACEBOOK QUIZZES AND FARMVILLE TO TABLE COOKBOOK WITH THE BEST USER-SUBMITTED RECIPES.
WE BROUGHT THE VIRTUAL FARM TO LIFE BY EXECUTING AND MANAGING EVENTS AT THE TRIBECA FILM FESTIVAL.